Best Football Betting Sites UK

Have the best football betting experience by registering with the best football betting sites UK. Our betting experts have created a detailed guide on the best football bookmakers and all the concluding factors that make them the best. We analyse what these betting sites offer against punter demands and have shared our findings with you. After extensive research, we have created a list of the best betting sites to place your football bets.

Best Football Betting Sites

UK Football Betting Sites
Bet £10 Get £50 in Free Bets
New customers only. £5 qualifying bet. Min odds 1/5. 90 day expiry. Must claim within 30 days. Payment method exclusions and further T&Cs apply.
Bet £10 Get £30 in Free Bets
New 18+ UK customers only. minimum qualifying bet £10. minimum odds 2.0 within 7 days. payment restrictions apply. Full tcs apply.
Bet £10 Get £40 + £10 Slot Bonus
New customer offer. 18+. Min odds 2.00+ Expires in 7 days. No cash out. 4 x £10 free bets. £10 slot bonus. 20x wagering. max win £250. payment exclusions apply. further tcs apply.
£10 Back As Cash If First Bet Loses
New customers only. Valid only for first bet on sportsbook and if it loses, stake will be returned as cash. Max refund £10. Only deposits made using cards will count. T&Cs apply. Gamble responsibly.
Bet £10 Get £30 in Free Bets
New customer offer. Min £10 on sportsbook. Min odds 1.5. 30 day expiry. SMS verification required. Card deposits only. Further T&Cs apply.
50% matched bonus up to £50 Using Code 'PLAY10'
New bettors get 50% of deposit up to £50; Code: PLAY10; 1x per household; Min deposit £15 (no Skrill/Neteller); Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; valid 60 days; Min odds 4/5 singles, 2/5 per acca leg; Some bet types excluded; See full terms; 18+.


Top 15 Football Betting Sites – Reviewed

We have handpicked the top football betting sites that facilitate the more efficient football betting markets and odds. These bookmakers allow you to have the best experience when you bet on football. Take a look at the list of 15 sites below and see the key features they include.


Bet365 is possibly the best football betting site in our opinion. This bookie offers football punters everything they could dream of. Bet365 treat their customers to in-play betting, live streaming, bet builders, football news, real-time stats, cash out options and a handful of football specific promotions and promo codes, including a generous welcome bonus that allows new customers to enjoy £50 in free bets to bet on football with.


A notorious bookmaker in the UK market, Betfred have a fantastic selection of betting odds and promotions tailored to their football market. They even go as far as to help punters make football bets, offering them football tips. Betfred will share with you the popular selections amongst bettors and have a wide range of betting offers that you can use on all sports betting markets, such as daily price boosts, bet builders, free bets and more. Their extensive market stretches across many of the world’s best football leagues.


We have to give BetVictor a mention when we are discussing the best football betting sites. This online bookmaker is a very well rated and reviewed betting company that has a huge range of betting options within their football betting market. If you head over to their football page, you will find a well organised, easy to navigate space where you can choose different bet types, such as accumulator bets, as well as specials, competitions, boosts and loads more! They will even show you how much their odds have been boosted by. If this wasn’t enough, perhaps £50 in free bets is a good enough sign up offer to tempt you.

Paddy Power

Paddy Power does all they can to showcase their sportsbook to consumers. With their innovative and creative TV ads, Radio ads and humorous social media posts. Despite the creativity of their marketing, that isn’t actually what puts them in our list as one of the best sports betting sites to bet on football at. Their easily navigated platform has an exciting football market with competitive odds. You can expect money back specials, early payouts, low qualifying bets, and a range of football bet types, such as obscure leagues, live stream, double change, both teams to score, and many other online betting selections.


Betfair are the world’s largest betting exchange. They are also a sportsbook as well. However, for the best betting odds, you should go to their betting exchange, where you can lay bets against other punters for higher odds than what a sportsbook would offer you. For this reason, their football betting market is one of our favourites. You can enjoy football betting, football streaming, football promotions and boosted odds on all football fixtures. If you want to enjoy bet builders, price boosts, niche sports markets and more then check out the Betfair sportsbook too, they have an interesting welcome bonus involving a generous free bet.


Bet UK is a bookmaker tailored to UK customers. They target all the sports that UK punters love, football being one of them. BetUK covers a wide range of football matches and has an efficient betting app that is easy to navigate, allowing you to place football bets in seconds. As well as this, they have a £30 in free bets offer awaiting new UK customers. You can use this bonus money on their premier league fixtures or any of the worldwide leagues for that matter.


Betway have sponsored many big football teams in the past to advertise their exceptional betting on football market. We are big fans of Betway and had to include their online football betting platform in our list after the experience we had. Whether you are using their mobile app or desktop version, you will find their excellent football markets, such as bet builder, system bets, accas, free to play games and lots more. Betway also has an efficient live streaming service. If this wasn’t enough, then perhaps their sportsbook bonus offers could be the game changer. Their initial bonus is one that allows you to claim a free bet bonus with low min odds. You can use the free bets to bet on football. You can make many predictions, there are the clear and obvious ones, such as both teams to score, 1st goal, win/draw/win and then there are some more specific and exclusive selections.


Coral is one of the oldest and most experienced online bookmakers in the game. They are now part of Ladbrokes and together these brands are close to dominating the sports betting industry. These betting companies are two of the most popular for sure. Coral specialise in a lot of sports, horse racing being an example. But their football bet market really stands out to us. The reason for this is they showcase a range of football matches that you can have a punt on and live stream at the same time. This includes some of the extremely niche competitions and leagues that you may not have even heard of before, but at Coral you can place a bet on them. On top of this, they have some tempting bonuses up for grabs, not just for their sports betting site either, but also casino bonus offers to be redeemed on their casino games.

William Hill

Any experienced punter will have come across William Hill before. They too are one of the betting sites in the UK that have extensive marketing campaigns across all social channels. Founded in 1934, William Hill began as betting shops up and down the UK where customers would go in to place their football bets. Nowadays, the majority of their UK customers will place football bets online. William Hill offers football bettors some competitive football odds, free bets, live football streaming, mobile app,  bet builder bets, virtual markets on football and lots more. What else do football fans really need from a bookie? William Hill have a unique “#YourOdds” feature and this allows you to come up with your own custom bets in which they will try and offer you betting odds for. This has since been replicated by some other UK bookmakers.


Ladbrokes are an industry leader when it comes to betting companies. Their coverage of football leagues is extensive and they also have some great bonuses to go with their markets. Such as free bets, price boosts, live betting, quick payouts, etc. Some people may find their betting platform slightly outdated, however we like the simplicity of it and how easy it is to locate all the different markets in their menus. Their football betting odds are competitive, up there with some of the best and they include a lot of betting promotions around key footballing events, such as the UEFA Champions League, Premier League and others.


The 888Group has many authoritative brands in its collection across both sports betting and online casinos. 888Sport is one of the most popular brands and it has made it into our list as one of the most recommended betting sites with an excellent array of football coverage. One thing that stood out to us about 888Sport, aside from their football betting market, was actually their colour scheme and the aesthetics of their betting platform. The iconic orange and black theme is different to any other betting site and we think it looks great. Moving onto their football games and markets, they do cover a wide range of leagues and fixtures. In terms of odds, they don’t have the best odds but they do often run promotions for their betting odds, so you can experience enhanced odds. Other bookmaker promotions that you can expect from 888Sport include free bets, cashback offers, live betting and more.


Known as one of the most iconic Irish bookmakers and now making appearances in many other GEOs across the globe, BoyleSports really have a lot to offer and rank highly in terms of football betting sites. When we were reviewing BoyleSports, we really enjoyed their whole platform. You can actually live stream a lot of football events, you can enjoy promotions on your accumulators and boosted odds. If you want to register with an online betting site that will help you have the kickstart you need to win, then we recommend this bookmaker.


Bwin isn’t typically the first online betting site that comes to mind for most people. However, they shouldn’t be written off. They used to be the official sponsor of Real Madrid after all. Bwin actually has a really good mobile football betting site that we believe most punters will enjoy. Bwin offers live streaming, free bets, very competitive odds, football accumulator bet boosts, lots of pre match coverage, and more features that we have come to expect from top betting sites. All we can really suggest is that you try them out for yourself and see whether you enjoy betting on football online at Bwin as much as we did.


SportingBet are giants in the realms of football betting, on a global scale as well. Like all good online football betting sites, they showcase a huge range of football promotions, which includes acca insurance, free bet offers, money back if bet loses and more. Let’s not forget about their fun “Go for Goal” promo, this will allow punters to claim rewards if they guess 3 premier league goal scorers correctly from a given game week. To also be admired is their easy to navigate menus which have all the options you could want from a bookmaker.


Last but not least on our list of the best football betting sites is Unibet. They have better odds than most when it comes to the best football odds and they also complement this with a live streaming service which punters can take advantage of. All you need to do to stream football matches is to place a small minimum bet on a fixture that is offering this. You can also experience a wide range of payment methods, allowing you to easily deposit and withdraw funds as you wish. Unibet likes to offer help along the way where they can, which is why they have a stats section, to give you the chance to do some research before placing a bet.

New Football Betting Sites List

The majority of bookmakers that you see in our list are new betting sites. There aren’t many that have been founded in the last few years or perhaps even decades. We still believe the ones in the list above are the best on the market currently. However, we do want to share with you some other sports betting sites that are more recent and have their own unique, innovative features. Most likely, you won’t already be a customer of these betting sites, therefore you can register as new customers and take advantage of the welcome bonus and other promotions.


SBK is solely a mobile sportsbook. It is an amazing online betting site that offers UK customers lots of value. They have some excellent promotions which include price boosts, bigger odds, in-play bets, live stats, easy betting and more. As well as this, the app itself has an excellent rating from UK customers. You can download the mobile app on iOS and Android devices, from the app store or Google Play store.

Betiton Sport

Betiton is one of the newer sports betting sites and has built itself into a quality football betting site. If you are into in-play and live betting, then Betiton won’t disappoint. They have unique betting features on their site, such as partial cash out, where you are able to take some profits from bets you are unsure of and keep some of the stake in the bet in case it wins. Betiton is one of the few online sports betting platforms to go to the next level of showing like they want to give their customers a better chance of winning. The platform itself is really easy to navigate. You have the same structure of any popular betting site. There is a helpful menu with all the pages and sports listed.


Fansbet is not actually a UK based betting site and a lot of the promotions you find on their website are in Euros. Nevertheless, UK players are accepted and can experience the epic markets and promos that they provide. They have a nice website layout where you can easily locate their football betting markets, including all of the top football leagues. Fansbet also has an online casino that customers can play at. If you head over to their promotions page, you can admire their deposit bonuses, casino bonus offers, free bets, monthly reloads and much more!

Football Betting Offers & Promotions

The most popular offers in the online sports betting business are of course the welcome bonuses. These are the most prized promotions as the best bookmakers use these as a way to tempt new customers in. But the rewards don’t stop there. Once you take advantage of the welcome offer, you then have the other existing customer offers to enjoy. Here are some of the other customer offer options that you can claim.

Free Bets

Free bet offers pop up all over the place at most football betting sites. You can get free bets credited to your account sometimes without making a deposit and other times after making a deposit. The amount in free bets valid differs depending on the bookmaker. For example you could claim a £5 free bet, £10 free bet, £20 in free bets, £30 in free bets, etc. The maximum free bet offer we have seen is £60. If it isn’t a free bet then it would potentially be free spins instead. What you need to be wary of is that free bets expire. We recommend you check the free bet expiry details in the terms and conditions of any offer prior to claiming it.

Deposit Bonuses

Deposit bonuses are also extremely popular and don’t necessarily have to only be awarded in part of a welcome bonus. These frequent offers require football bettors to make a qualifying deposit, for example deposit £10 and receive X amount in bonuses. Sometimes, after the deposit has been made, you will receive the bonus funds. However, some ask you to make a qualifying bet. Then, after qualifying bet settlement, you will get your bonus. If a qualifying bet needs to be made, there will typically be minimum odds that come with this. However, regardless of whether your first bet wins or loses, you will still get your bonus funds.

Enhanced Odds

Enhanced odds will typically be found at UK football betting sites like William Hill, Paddy Power, Betfred and more of the best football betting sites. Simply, enhanced odds is a promotion where the selection odds is increased. They do this to try and offer the best football odds above their competition. This doesn’t mean to say that you won’t find better odds on other websites, but these overall odds will be great odds and potentially double the odds of other betting sites.

Accumulator Insurance

Football accas are the talk of the town. They are excellent betting strategies used to win big off small wagers. You can add many teams into an acca but you’ll need all of the predictions to come in on a basic accumulator bet for it to be successful. Accumulator insurance on your football accumulator basically allows you to recuperate some losses. For example, you could place a 5-fold acca and if one of the teams in the acca lets you down, instead of losing 100% of the bet stake, you can have it returned to your sports betting account in the form of a free bet.

Price Boosts

All of the best football betting sites offer price boosts of some sort. Price boosts are simply boosted odds on certain selections. What we like about price boosts is that they can be applied on popular selections that seem likely to win, not always on optimistic bets. For example a striker to have 1 shot on target. Football punters really enjoy the price boosts on football markets.

Money Back Specials

If you do lose a bet, it’s not always doom and gloom. There are football betting sites out there that will actually refund you with your betting stake. Typically, this will be in the form of a free bet. These bet credits can then be used again to wager on more football markets. There will be a max qualifying bet stake on a moneyback offer, so you can only get back up to a certain amount.

Early Payouts

Early payouts, or cash out options as some will recognise it as is a very popular type of football promotion that allows you to cash in early and take some winnings without the bet being finished. Early payouts are slightly different to cashing out. For example at Bet365, they allow football punters to have their bets paid out if a team is winning by 2 goals. You will receive the full winnings. Cashing out is different because you can cash out at any time, unless your bet is losing considerably. By cashing out, you will only receive part of the full winnings and not the whole amount.

How We Rank Football Betting Sites in the UK

When rummaging through the seemingly never ending list of football betting sites, we analyse which ones tick certain boxes that we would consider to be a ranking factor in the process of determining what the best football betting site is. There are many criteria that we consider to be crucial and also some that are less important and depend completely on how important it is to the user. We’ve compiled a list of the most important factors when ranking football betting sites in the UK.

Sport Betting Site Bonuses & Promotions

To us, the betting bonuses that are on offer are not necessarily the most important and to some punters it isn’t. But a lot of customers will be swayed towards a football betting site in the UK based on what the welcome bonus is. As customers, we like to be rewarded for our loyalty. Therefore, football bookmakers should be frequently rewarding customers with free bets, deposit bonuses, cash back offers, VIP schemes and much more. Most betting sites do this. You will find new weekly promotions based around key football events.

Football Markets & Leagues

The more football leagues and markets that we have access to, the better. This goes beyond simply including the most popular football betting markets like the Premier League. We expect to see leagues all across the world. In terms of the markets, the same applies. The more the merrier. We noticed that platforms such as Bet365 and SkyBet actually have a nice variety of markets. You can also request your own bets to the companies and get the best odds for them. Most sites offer in-play betting/ live betting as well.

Live Streaming

Live streaming is a rare feature when betting on football. Not many have included it on their betting platform or app. A live streaming service will allow you to watch a football match through the betting app once you place a bet on it. This way you won’t miss out on any of the action. Even if you’re on the go, you can watch what’s happening.

Betting Odds

Betting odds are massively important. As a punter you want to maximise your winning bets. In order to do this, you need the best betting odds possible. The odds will differ from bookmaker to bookmaker, although they will be similar. You can rely on bonuses like “best odds guaranteed” and “enhanced odds” to get the most from your winning bets.

Cash Out Options

Many bookies from the football betting sites list will have a cash out option. This is convenient to allow you to end bets early and take any winnings from them. You can have this on most sports bet predictions, but not all. For example it’s uncommon in horse racing and also excluding virtual markets.


Nowadays, it’s rare to find a betting site in the UK that doesn’t have a mobile app. The online gambling industry has changed to a point where more people access their sports betting accounts via mobile devices than desktop. These apps allow you to place bets and operate the platform with ease, from the convenience of a mobile phone or tablet device.

Custom Bets

Sports bets have really reached new heights, we are now able to request custom bets to companies in the UK gambling scene and get odds for these predictions. You can make a real money bet on a selection you have created yourself. This will help you to enjoy sports betting a lot more and be more unique when betting on sporting events.

How To Sign Up To A Football Betting Site

Signing up to a football betting site, or sites, is simple. Feel free to claim as many of the football welcome bonus offers as you want. There is no limit. Although you can only claim each one once. Once you have looked through the best betting sites in our list above, it’s time to choose which ones you want to register with. Here is how you do this:

Pick a Football Betting Site

Take a look at the football betting sites, choose one with a good bonus that matches your tastes and preferences, one that has good reviews and has the betting features you want to use on a betting site.

Register A New Account

Click through to the football site using our link and register a new customer account. You’ll have to provide some basic personal details, such as your username, email, address, payment method, etc. This should only take a couple of minutes.

Make a Deposit

You now need to make your first deposit. This deposit is important because it could affect how much you receive in free bets from the welcome bonus. For example, if the welcome offer is 100% up to £50, you will receive £50 in free bets if you deposit £50. If you only deposit £20, then you’ll only receive £20 in free bets. You must be cautious of this and deposit the right amount for you.

Place Your Football Bets

Now that your account is set up and has active funds, you can begin experiencing the frantic fun of football betting. Head over to the football betting markets and place your bets on football fixtures. You can use the free bet funds you have available to wager risk-free!

Popular Football Betting Markets

The football betting market is one of the biggest. All the bookmakers invest a lot of time into expanding this market to include as many football events as possible. UK bookies understand the demand for football wagers in the UK and therefore we are treated with the best football bets. Here are some of the most popular betting markets that you should consider adding to your bet slip if you’re a football league betting beginner.

Win Draw Win

This is possibly the most commonly used market for all popular football competitions. This market is simply predicting whether you think the result of a football match will be a win for the home side, a draw, or a win for the away side… It’s that simple. Some betting sites UK will offer some fantastic odds on certain fixtures that you won’t want to miss out on.

Both Teams To Score

This one needs no explanation. As expected, you’re betting on both teams to score. When it comes to football betting, this type of prediction will typically be added to an accumulator bet or a bet builder.

In Play Betting

In-play betting allows you to bet on football matches that are already underway. You can win money by predicting what you think will happen next or what the end result will be based upon what you have witnessed so far. Football tipsters rely heavily on this market. If their pre-match predictions fail, they then rely on in-play bets to help them get back into the green so to speak. This sportsbook market is becoming increasingly popular as well.


The over/under market is tailored to only a limited number of outcomes. For example the amount of corners, goals, cards, freekicks, corners, throw-ins, etc. You are predicting whether or not there will be over or under a certain amount.

Football Betting Strategy & Tips

There are different football betting strategies that you can take into your bets. There is no singular way to win your first bet and then more bets. The best betting sites have many different markets and odds that you can use to come up with a formula, or betting strategy that allows you to win more than you lose. The first part of your strategy is knowing the best online bookmakers to play at. For example, if you’re someone who likes to place a lot of accas and wants the best promotions for that type of betting, then signing up to someone like Ladbrokes would be a great option. Or perhaps, you want a site with low qualifying bets, the best odds, excellent bet builder options, system bets and also a good horse racing betting market. In that case, Paddy Power would suit you. Once a bookie has been chosen, you can then use our expert tips to help you increase your chances of winning. These tips are based off our and other punter experiences. We do highly recommend that you bet responsibly and make your own judgements as well.

When To Bet?

There is no perfect time to bet. We advise that you make some pre match predictions based upon the research you’ve done. Once you have those and the games are underway, you can then, based on what is happening, make some in-play predictions. It’s important to not rush into in-play betting and don’t be emotional with your betting, making rash decisions.

What Are Popular Markets To Bet On Football?

There are many options for bettors, which makes football betting so exciting. For existing customers, here are the best markets to bet on:

  • Correct score betting
  • BTTS
  • Clean Sheet
  • Goal scorer
  • Total Goals
  • Result
  • First half/ second half
  • Win to Nil
  • Score in both halves
  • Asian handicap betting

Top Football Leagues

With football being so hugely popular around the world, it has created fierce competition on a global scale. From this, we have been blessed with not many competitive leagues both nationally and internationally. There are many competitions out there that create a lot of hype and excitement, with global stars taking centre stage in a head to head to win the most notorious footballing prizes. Here are some of the most popular football leagues showcased on sites for football betting.

World Cup

The World Cup for many is the first major sporting event that springs to mind. However, this competition comes around once every four years. All of the best footballing nations come together in one country to battle it out and see who is the current best in the world.

La Liga

The La Liga is the main Spanish league. The Spanish La Liga has two of the world’s best football teams, Barcelona and Real Madrid. This league has seen some of the best footballing stars come and go, the likes of Lionel Messi, Cristiano Ronaldo, R9, Ronaldinho and many, many more.

Champions League

The Champions League is Europe’s biggest competition. This is where the top teams from each league around Europe meet to see who is the best in Europe. For example you will see the top English teams against the top Spanish, Italian, German teams, etc.

English Premier League

Arguably the biggest league in the world, certainly the most exciting, is the English Premier League. This league has also seen some of the biggest stars in football come and go. What we admire about this league so much is the competitive nature of it. The fact that anyone an beat anyone, doesn’t matter if a team is bottom, they still put up a good fight against first.

Euro Championships

This competition is similar to the World Cup, except it only features nations in Europe. This is another intriguing competition that players want to be able to win in their career and teams will fancy their chances more as there are less teams than the World Cup and the competitiveness is not on the same scale.

FA Cup

The FA Cup is a cup competition based in England. Every football fan in England appreciates this competition as it gives teams in the lower English leagues a chance to play the best. For example you can see League 2 teams facing, and beating, Premiership sides. It’s full of excitement and an excellent opportunity for players in the lower ranks to make a name for themselves and for their clubs.

Other Major Leagues

There are plenty more major football leagues for you to throw your free bet stakes at. For example, we could have mentioned: Eredivisie, Scottish Prem, EFL Championship, Bundesliga, Serie A, French League 1 and many more.

Football Betting Sites FAQs

Can You Live Stream Football on Betting Sites?

Yes. You can watch football on UK sportsbooks when you place a bet on the same match. For example, if you place a bet on the in-play section of a Europa League match, you can then watch the rest of the game. Different bookmakers can have different rules for this.

What Football Betting Sites Should I Avoid?

Not all football gambling operators have the same football markets offered. The number of markets differs. That’s why we have created a list that shares the best bookies with the best range of markets.

How Do I Bet On Football?

Betting on football is simple. Choose one of the other bookmakers in the list and register today. Then deposit funds into your account and head over to the football market where you can place your bets.